giovedì, gennaio 25, 2007

In politica la comunicazione ha il suo peso

Why say "spending" when investment yelds a more positive vibe? E' così che inizia un (ahimè) breve articolo del Time ove si parla del nuovo libro del guru Repubblicano Frank Luntz "Words that work: it's not what you say, it's what people hear". Egli sostiene, (un'pò la scoperta dell'acqua calda in realtà), che il linguaggio utilizzato dai politici repubblicani sarà decisivo per vincere le prossime elezioni. E prosegue con altri esempi: "death tax" al posto di "estate tax", "climate change" al posto di "global warming" e "scholarship" al posto di "vouchers".
In Italia ci vorrebbe una cosa simile, soprattutto per Fini: certi "strappi" verrebbero assorbiti con più facilità se comunicati nel modo giusto.

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